Jacob Mullins

Well, I’m at the Google Discovery House to take part in a panel called “Why didn’t I think of that?” talking about some of the outrageous marketing stunts some of us SX veterans have seen over the years. In order to amp this up, include the audience, and make use of the customizable Bloody Mary bar.

Thus here’s the #tooinsidery SXSW drinking game:

Anytime any of these people (any part of their name or allusion) are mentioned drink one: Dennis Crowley, GaryVee, Robert Scoble, Sarah Lacy, Brian Solis, Ashton Kutcher

Every time SXSW is credited for launching either Twitter and/or Foursquare, drink one; if both mentioned in same comment, drink three.

Every time someone mentions a sketch-ass thing that occurred in the Hilton Lobby, drink one.

Every time someone refers to anyone else with just their twitter handle, drink one.

Every time someone says “my panel” drink one.

Every time Pete Cashmore is mentioned, drink two.

Every time Uber is mentioned, lock arms with someone and drink.

Any time #snugglemullins or “Scobleized” is mentioned, I finish my drink.

Every time Highlight is mentioned, finish your drink, then punch yourself.
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